Search Engine Marketing or SEM for short is the method of increasing your website's viability on the world Wide Web.
You may have already read our page on search engine optimisation which deals with the usual methods to obtain a good ranking on the major search engines. SEM on the other hand tends to deal with marketing techniques such as pay-per-click campaigns (PPC), or paid listings and submissions to a variety of different search engines and directories.
Pay-Per-Click Campaigns (PPC) What is it and how does it work
PPC Is available through several of the major search engines such as Google, Yahoo, and MSN to name a few. In essence pay-per-click is exactly as the term implies. You bid on "Keywords" that are relevant to your website and when someone searches on the internet using the keywords that you have chosen, a link to your site will appear in the search results in a prominent position with a reference such as "sponsored link or ads". You will pay the bid amount for the keyword should someone click through to your web site from this "sponsored link" In this way you only pay for advertising that results in a potential customers directly accessing your website.
As you will have specified a maximum budget when biding for you key words you will remain in control of your costs at all times.
At Webtimedesign we have a lot of experience of dealing with search engine marketing. We have a wealth of knowledge to assist you in formulating your on line marketing operations with advise on the various options available from the leading search engine providers. Let us manage your pay-per-click campaigns for you.